Nov 15, 2021
Josh Martin returns to the podcast to discuss a serious stumble in growing his BBQ brand - his main product is losing money.
Josh hasn’t hit the sales goals he was hoping for with his
latest rub spice SKUs.
And his thermometer product feels like a race to the bottom with
the competition.
However, he has a 3,000 person Facebook group and 3,000 person
email list.
He has loyal buyers who believe in the brand. Now Ryan has to
convince Josh to believe in the future of this brand for
himself.
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